For a few years after the 2010 launch of the iPad, there seemed to be a gold rush, with every company — from PC makers like Dell to phone companies like HTC and even the cassette-tape vendor Maxell — making tablets. Fast forward to 2017, and 2-in-1s, which serve as both laptops and slates, are popular, but the market for stand-alone tablets has fallen through the floor. Do you even need a tablet these days?
"Regardless of the market segment, we have seen the retailer and customer interest in stand-alone slate tablets decline markedly over the last four years," said Stephen Baker, vice president and industry analyst at NPD Group.
NPD reports that tablet sales have dropped 30 percent since their peak in 2013 and declined a full 15 percent between 2015 and 2016. The decline would be even sharper, Baker said, if not for extraordinary sales of the low-cost Amazon Fire Tablet, which sold for as little as $33 during parts of the holiday season, and for the success of the iPad Pro and Surface Pro 4, a pair of high-end devices that can replace your laptop.
But even Apple's iPad has taken its blows. In the 2016 holiday quarter, Apple says it sold a little more than 13 million iPads, a 19 percent drop from the same period in 2015. (It might help if Apple were to update its iPad line. The last new release was the 9.7-inch iPad Pro, which came out in March 2016.)
The public's romance with tablets is over, because average phones have gotten large enough to serve as great media-consumption devices, and because laptops, which are far superior productivity devices, have gotten lighter and more affordable. A 2016 consumer survey from Deloitte asked 30,000 respondents to name their preferred device types for 15 different activities, which ranged from watching TV to conducting video chats and shopping online. The tablet was the preferred device for none of these activities.
Despite their limitations, there are several reasons you might buy a tablet, though these motivations don't apply to everyone.
According to Deloitte's 2017 Global Predictions Report, children ages 10 and under use tablets a lot, but by age 14, most kids employ either smartphones or laptops as their primary computing devices.
The Amazon Fire Kids Edition is our favorite kids' tablet, because of its robust parental controls, deep library of age-appropriate content and nearly indestructible design. It's also $100 (less on sale), so the the investment is small. Parents who prefer Apple's ecosystem may consider an iPad mini, but that device costs a lot more.
Unfortunately, the best tablets for entertainment are those with larger displays that have higher resolutions and bright colors. To get a 9.7- or 10-inch tablet with a nice display, expect to spend $350 or more, a princely sum for a secondary device.
Even though their popularity is waning, there's still a place for tablets, however limited. Deloitte predicts that tablet sales will fall another 10 percent in 2017, but that still amounts to around 165 million units worldwide. One of those tablets could be right for you, but only if you need it for a very specific purpose.
Lead Image Credit: Vilax / Shutterstock
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